https://arjunkumar.design Arjun Kumar Mon, 30 Sep 2024 16:47:40 +0000 https://arjunkumar.design en https://arjunkumar.design/Homepage-1 Sun, 16 Jul 2023 01:12:13 +0000 Arjun Kumar https://arjunkumar.design/Homepage-1 <img width="1500" height="1170" width_o="1500" height_o="1170" data-src="https://freight.cargo.site/t/original/i/17a4b39fa80bd21305ef15cfa9a5d0c11f7eb1249f4fdd1ac457cdd5d412b736/Self-Portrait-5-edit-1.png" data-mid="200596358" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/17a4b39fa80bd21305ef15cfa9a5d0c11f7eb1249f4fdd1ac457cdd5d412b736/Self-Portrait-5-edit-1.png" /> Welcome to my portfolio. I am a product designer with expertise in motion design, crafting interactive digital experiences.Explore my work below. <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/34723944f3cb439f54c61a0386e9f39a40f8c37dc063d05ee06d35a2535cebc2/11-min.png" data-mid="207688492" border="0" src="https://freight.cargo.site/w/1000/i/34723944f3cb439f54c61a0386e9f39a40f8c37dc063d05ee06d35a2535cebc2/11-min.png" />Verizon Visa® Card Crafted a gamified online user experience for cash back redemption <img width="2250" height="1266" width_o="2250" height_o="1266" data-src="https://freight.cargo.site/t/original/i/6343646fe0345fbd023349f518d2c0e4e8a3c75715d4f0bb12bc3f81f5dd5ebd/T2-2.png" data-mid="234190697" border="0" src="https://freight.cargo.site/w/1000/i/6343646fe0345fbd023349f518d2c0e4e8a3c75715d4f0bb12bc3f81f5dd5ebd/T2-2.png" />Verizon Prepaid Tablet PlansRedesigned pricing and plan flows to launch Verizon’s new tablet offering <img width="1677" height="943" width_o="1677" height_o="943" data-src="https://freight.cargo.site/t/original/i/f02604eb3d0694c5a2ca3228012329355ede4ffa48c363c232ff7c379432dc58/Thumbnail.png" data-mid="244449022" border="0" src="https://freight.cargo.site/w/1000/i/f02604eb3d0694c5a2ca3228012329355ede4ffa48c363c232ff7c379432dc58/Thumbnail.png" />The Macallan × James Bond 007 Designed an immersive experience for The Macallan’s new whisky release <img width="1677" height="943" width_o="1677" height_o="943" data-src="https://freight.cargo.site/t/original/i/8ad8e763be6cffcb334ddb4bd72ba3c78b300a2b0775ec1602158a64d2e3f8c5/MediaVax.gif" data-mid="185180571" border="0" src="https://freight.cargo.site/w/1000/i/8ad8e763be6cffcb334ddb4bd72ba3c78b300a2b0775ec1602158a64d2e3f8c5/MediaVax.gif" /> MediaVax Designed app interface for a startup on social media disinformation <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/3dc5a1f50c6de1bce3e4e81e3e3065ab6c893618f6527450597cf42de4489495/NextView-min.png" data-mid="207688493" border="0" src="https://freight.cargo.site/w/1000/i/3dc5a1f50c6de1bce3e4e81e3e3065ab6c893618f6527450597cf42de4489495/NextView-min.png" /> NextView.vc&nbsp; Redesigned website for a venture capital firm to target Gen Z customers <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/8f8a070da522cab96709e095d135e8c13b86a35b174418a9196cad9a55bc5430/AH.png" data-mid="186506283" border="0" src="https://freight.cargo.site/w/1000/i/8f8a070da522cab96709e095d135e8c13b86a35b174418a9196cad9a55bc5430/AH.png" /> Affordable Housing Hub Designed online dashboard for an affordable housing organization <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/101f558e76e82a722ea55c51eb2b28c859e1622c572f382508121bd48b9a30ab/3d-desktop-view.png" data-mid="185184535" border="0" src="https://freight.cargo.site/w/1000/i/101f558e76e82a722ea55c51eb2b28c859e1622c572f382508121bd48b9a30ab/3d-desktop-view.png" />athenahealth Developed a tool to compare healthcare providers' virtual care usage <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d4e7a5ed0b684599b37891c69e09bdd7e7294d90279a2703fef823eb912f8a5f/Connected-Devices.png" data-mid="200482194" border="0" src="https://freight.cargo.site/w/1000/i/d4e7a5ed0b684599b37891c69e09bdd7e7294d90279a2703fef823eb912f8a5f/Connected-Devices.png" /> Verizon Smartwatch Userflow Designed smartwatch activation and sales paths on Verizon platforms <img width="3840" height="1202" width_o="3840" height_o="1202" data-src="https://freight.cargo.site/t/original/i/dc8a27ed7dce44792ea2672a395c764e1f2e333c5159e9b01c32727b84b9448a/Archive.png" data-mid="186504438" border="0" src="https://freight.cargo.site/w/1000/i/dc8a27ed7dce44792ea2672a395c764e1f2e333c5159e9b01c32727b84b9448a/Archive.png" />Other projects Mixed Reality (AR/VR), print, publication and branding projects window.addEventListener("load", (e) => { const section = document.querySelectorAll(".skew"); let currentPos = window.pageYOffset; const update = () => { const newPos = window.pageYOffset; const diff = newPos - currentPos; const speed = diff * 0.15; section.forEach((EachSection) => { EachSection.style.transform = `skewY(${speed}deg)`; }); currentPos = newPos; requestAnimationFrame(update); }; update(); let elementsArray = document.querySelectorAll(".fadeout"); console.log(elementsArray); window.addEventListener('scroll', fadeIn ); function fadeIn() { for (var i = 0; i < elementsArray.length; i++) { var elem = elementsArray[i] var distInView = elem.getBoundingClientRect().top - window.innerHeight + 650; if (distInView < 0) { elem.classList.add("fadein"); } } } fadeIn(); }); setTimeout(() => { document.querySelector(".worknav").classList.add("active"); document.querySelector(".mobile-nav .worknav").classList.add("active"); }, 100); https://arjunkumar.design/Verizon-Prepaid-Plans Sun, 16 Jul 2023 01:12:31 +0000 Arjun Kumar https://arjunkumar.design/Verizon-Prepaid-Plans Verizon Prepaid Plans OverviewVerizon wanted to create a marketing video that highlights the benefits of Verizon’s prepaid plans and multiline discounts. They also wanted the video to have a distictive visual design language that stands out and complements the Verizon brand.&nbsp; Through this project, we were able to emphasize why Verizon is an exceptional choice as a network carrier and why it holds the trust of the American people. <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/564c4f2259db6c736dd49ad97543355bfceb99c3c8ba0ef213431c35fa523fba/2260.png" data-mid="185180659" border="0" src="https://freight.cargo.site/w/1000/i/564c4f2259db6c736dd49ad97543355bfceb99c3c8ba0ef213431c35fa523fba/2260.png" /> <img width="1199" height="675" width_o="1199" height_o="675" data-src="https://freight.cargo.site/t/original/i/1e62878ba9827a570445cf4b18a879969ecc8a11edd6da4f429215494990e320/2330.png" data-mid="185180683" border="0" src="https://freight.cargo.site/w/1000/i/1e62878ba9827a570445cf4b18a879969ecc8a11edd6da4f429215494990e320/2330.png" /> <img width="1199" height="675" width_o="1199" height_o="675" data-src="https://freight.cargo.site/t/original/i/862a06fecc5f28c153cce4c9c9ca39a3d121b46dc458402c2c97867ad898408f/3.png" data-mid="185180664" border="0" src="https://freight.cargo.site/w/1000/i/862a06fecc5f28c153cce4c9c9ca39a3d121b46dc458402c2c97867ad898408f/3.png" /> <img width="1199" height="675" width_o="1199" height_o="675" data-src="https://freight.cargo.site/t/original/i/c1800bcde5df76d21950e309fc12f6acb214b3f86fa420f23fbb435eeb7bfee7/4.png" data-mid="185180665" border="0" src="https://freight.cargo.site/w/1000/i/c1800bcde5df76d21950e309fc12f6acb214b3f86fa420f23fbb435eeb7bfee7/4.png" /> <img width="1199" height="675" width_o="1199" height_o="675" data-src="https://freight.cargo.site/t/original/i/6555aac4ced7f998828a4bf990786078603521743ec4cff43435a08a4faf25eb/5.png" data-mid="185180666" border="0" src="https://freight.cargo.site/w/1000/i/6555aac4ced7f998828a4bf990786078603521743ec4cff43435a08a4faf25eb/5.png" /> <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/e056f6cab7cbf321ad7621bcfba62c1133bea3a28cefbfa4ac9e87b7f7c75e42/6.png" data-mid="185180667" border="0" src="https://freight.cargo.site/w/1000/i/e056f6cab7cbf321ad7621bcfba62c1133bea3a28cefbfa4ac9e87b7f7c75e42/6.png" /> <img width="1199" height="675" width_o="1199" height_o="675" data-src="https://freight.cargo.site/t/original/i/41b347c523f0782f5fa84bdd023815ef00fc189d2e2f2c8304ede5d97ba6d1f0/Option-3A---1.png" data-mid="185180668" border="0" src="https://freight.cargo.site/w/1000/i/41b347c523f0782f5fa84bdd023815ef00fc189d2e2f2c8304ede5d97ba6d1f0/Option-3A---1.png" /> <img width="1199" height="675" width_o="1199" height_o="675" data-src="https://freight.cargo.site/t/original/i/40abfd1d7ca9b6a824728c4873d41d6752c6dfa0206eee9033ae8c0c9f8cfef2/Option-3A---4.png" data-mid="185180669" border="0" src="https://freight.cargo.site/w/1000/i/40abfd1d7ca9b6a824728c4873d41d6752c6dfa0206eee9033ae8c0c9f8cfef2/Option-3A---4.png" /> <img width="1199" height="675" width_o="1199" height_o="675" data-src="https://freight.cargo.site/t/original/i/140f7918d8906f0276eae1ea4a7eb163ab7111ee4f534be375ca07349b1f42f7/7.png" data-mid="185180670" border="0" src="https://freight.cargo.site/w/1000/i/140f7918d8906f0276eae1ea4a7eb163ab7111ee4f534be375ca07349b1f42f7/7.png" /> <img width="1199" height="675" width_o="1199" height_o="675" data-src="https://freight.cargo.site/t/original/i/84377698ec28eecc199fe01e9ffb4d86a5ec19ea4d9181307b8fb5d31286e8e5/8.png" data-mid="185180671" border="0" src="https://freight.cargo.site/w/1000/i/84377698ec28eecc199fe01e9ffb4d86a5ec19ea4d9181307b8fb5d31286e8e5/8.png" /> <img width="1199" height="675" width_o="1199" height_o="675" data-src="https://freight.cargo.site/t/original/i/9386d34c8e5fba76d879ed31fb1a6ce0a36a4bb75b1c5789309d44132ee49b78/9.png" data-mid="185180672" border="0" src="https://freight.cargo.site/w/1000/i/9386d34c8e5fba76d879ed31fb1a6ce0a36a4bb75b1c5789309d44132ee49b78/9.png" /> <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/8b056f32edf00e549179da23b56ba3684fd148170a4b2c7da71dce473a6615be/10.png" data-mid="185180673" border="0" src="https://freight.cargo.site/w/1000/i/8b056f32edf00e549179da23b56ba3684fd148170a4b2c7da71dce473a6615be/10.png" /> <img width="1199" height="675" width_o="1199" height_o="675" data-src="https://freight.cargo.site/t/original/i/cf874b60d0b09b228d413dee024aa2a04939149db75c2b0a078e19e0883d49a3/11.png" data-mid="185180674" border="0" src="https://freight.cargo.site/w/1000/i/cf874b60d0b09b228d413dee024aa2a04939149db75c2b0a078e19e0883d49a3/11.png" /> <img width="1199" height="675" width_o="1199" height_o="675" data-src="https://freight.cargo.site/t/original/i/824c86417ea65c13e906315d140f881402daa1b1922636ae9db03670166e4cc9/2309.png" data-mid="185180684" border="0" src="https://freight.cargo.site/w/1000/i/824c86417ea65c13e906315d140f881402daa1b1922636ae9db03670166e4cc9/2309.png" /> <img width="1199" height="674" width_o="1199" height_o="674" data-src="https://freight.cargo.site/t/original/i/b58dad9411c81274143b552fbdaafd7ba55e5c3ef163d9a69497ab07ffed78f1/nyc.png" data-mid="185180686" border="0" src="https://freight.cargo.site/w/1000/i/b58dad9411c81274143b552fbdaafd7ba55e5c3ef163d9a69497ab07ffed78f1/nyc.png" /> <img width="1199" height="675" width_o="1199" height_o="675" data-src="https://freight.cargo.site/t/original/i/e93af8702dd1b70ada32f4f1d42a277dff515a61cf6fb250e4ac44d8be8b8e78/13.png" data-mid="185180676" border="0" src="https://freight.cargo.site/w/1000/i/e93af8702dd1b70ada32f4f1d42a277dff515a61cf6fb250e4ac44d8be8b8e78/13.png" /> <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/470d9e2fb53204a07cc4e9c28a96d97dc21ee0c74ce9887726afa87ef46d89cf/14.png" data-mid="185180677" border="0" src="https://freight.cargo.site/w/1000/i/470d9e2fb53204a07cc4e9c28a96d97dc21ee0c74ce9887726afa87ef46d89cf/14.png" /> <img width="1199" height="675" width_o="1199" height_o="675" data-src="https://freight.cargo.site/t/original/i/dde18bf631895ca4f4fc04487ab1e8c9da50df720cc10cb43d4e5042a8d802b5/2314.png" data-mid="185180685" border="0" src="https://freight.cargo.site/w/1000/i/dde18bf631895ca4f4fc04487ab1e8c9da50df720cc10cb43d4e5042a8d802b5/2314.png" /> <img width="1199" height="675" width_o="1199" height_o="675" data-src="https://freight.cargo.site/t/original/i/dd3e732d76e64f522ec82285d5b4e77905e5fc93fc4360f63cdfebfeab9e2f58/16.png" data-mid="185180679" border="0" src="https://freight.cargo.site/w/1000/i/dd3e732d76e64f522ec82285d5b4e77905e5fc93fc4360f63cdfebfeab9e2f58/16.png" /> <img width="1199" height="675" width_o="1199" height_o="675" data-src="https://freight.cargo.site/t/original/i/1e367c6acff73d969d07c9fa8d3bd371db931abacea5a4bf38c8c10f964abe66/2325.png" data-mid="185180680" border="0" src="https://freight.cargo.site/w/1000/i/1e367c6acff73d969d07c9fa8d3bd371db931abacea5a4bf38c8c10f964abe66/2325.png" /> <img width="1199" height="675" width_o="1199" height_o="675" data-src="https://freight.cargo.site/t/original/i/fa86708c0f2940f550fd36d15223f4e1eec254f517f0ec53193a5ad2071793cb/2326.png" data-mid="185180681" border="0" src="https://freight.cargo.site/w/1000/i/fa86708c0f2940f550fd36d15223f4e1eec254f517f0ec53193a5ad2071793cb/2326.png" /> My roleConceptualized and designing the storyboard for the animation.Designed the animatics and presented the concept to the clients.Assisted in the animation process on AfterEffects. Team (AKQA)Arjun Kumar (me) – Motion and design leadFonzie Cuaycong – Sr. Designer LungYi Lin – Animation lead setTimeout(() => { document.querySelector(".worknav").classList.add("active"); }, 100); https://arjunkumar.design/Design-Axl-Showreel Mon, 30 Sep 2024 16:47:40 +0000 Arjun Kumar https://arjunkumar.design/Design-Axl-Showreel Design Axl Showreel OverviewI led the conceptualization, design, and animation of the reel. My process began with a comprehensive review of all the projects the studio had worked on, meticulously organizing them to showcase the studio's breadth of work. I crafted a storyboard that captured the essence of each project, ensuring a seamless narrative flow throughout the reel. To bring the vision to life, I designed custom mockups to feature key projects in dynamic and engaging ways. The result was a visually striking showreel that not only highlighted Design Axl's portfolio but also elevated its brand identity through innovative design and animation techniques. <img width="1728" height="968" width_o="1728" height_o="968" data-src="https://freight.cargo.site/t/original/i/34250e2e43cd7cf1842f6450508116bb5d2873d7f8067fbf66ba60bdbe88a2cf/19.png" data-mid="218969862" border="0" src="https://freight.cargo.site/w/1000/i/34250e2e43cd7cf1842f6450508116bb5d2873d7f8067fbf66ba60bdbe88a2cf/19.png" /> <img width="1728" height="968" width_o="1728" height_o="968" data-src="https://freight.cargo.site/t/original/i/1d74e3e661b7cdd2d17b131a0c06563f42c37835c987f3235c5ee90f1d847a79/18.png" data-mid="218969861" border="0" src="https://freight.cargo.site/w/1000/i/1d74e3e661b7cdd2d17b131a0c06563f42c37835c987f3235c5ee90f1d847a79/18.png" /> <img width="1728" height="968" width_o="1728" height_o="968" data-src="https://freight.cargo.site/t/original/i/f02ccf2e0c9732f2f38f45ca48d04c0f0eb954227962eb26f453bd0b95c9b402/17.png" data-mid="218969860" border="0" src="https://freight.cargo.site/w/1000/i/f02ccf2e0c9732f2f38f45ca48d04c0f0eb954227962eb26f453bd0b95c9b402/17.png" /> <img width="1728" height="968" width_o="1728" height_o="968" data-src="https://freight.cargo.site/t/original/i/a43440aae3ece083cc2f43859ace2bad4b2a55abfa6b28128f1ede31d4bd8a19/16.png" data-mid="218969859" border="0" src="https://freight.cargo.site/w/1000/i/a43440aae3ece083cc2f43859ace2bad4b2a55abfa6b28128f1ede31d4bd8a19/16.png" /> <img width="1728" height="968" width_o="1728" height_o="968" data-src="https://freight.cargo.site/t/original/i/16cf654f1eef2726c57061ba78db3faf6cc94a1c3e8df46a41fac9bf3e161f85/15.png" data-mid="218969858" border="0" src="https://freight.cargo.site/w/1000/i/16cf654f1eef2726c57061ba78db3faf6cc94a1c3e8df46a41fac9bf3e161f85/15.png" /> <img width="1728" height="968" width_o="1728" height_o="968" data-src="https://freight.cargo.site/t/original/i/303ed42bc2f90fae088ee5353d99ed888d2c8833c73d74063b55fb6fb469fe4c/14.png" data-mid="218969857" border="0" src="https://freight.cargo.site/w/1000/i/303ed42bc2f90fae088ee5353d99ed888d2c8833c73d74063b55fb6fb469fe4c/14.png" /> <img width="1728" height="968" width_o="1728" height_o="968" data-src="https://freight.cargo.site/t/original/i/7d3e42aeb3858d3d6a5d8dab62980bfe6da2629aff81df34a5548d41ec2cde08/13.png" data-mid="218969855" border="0" src="https://freight.cargo.site/w/1000/i/7d3e42aeb3858d3d6a5d8dab62980bfe6da2629aff81df34a5548d41ec2cde08/13.png" /> <img width="1728" height="968" width_o="1728" height_o="968" data-src="https://freight.cargo.site/t/original/i/74d7c267fcf90ac049bc3576bc600f0b335b482acd14aa9c432fd6238d730948/12.png" data-mid="218969854" border="0" src="https://freight.cargo.site/w/1000/i/74d7c267fcf90ac049bc3576bc600f0b335b482acd14aa9c432fd6238d730948/12.png" /> <img width="1728" height="968" width_o="1728" height_o="968" data-src="https://freight.cargo.site/t/original/i/0c25ca20b828cffc2eb56e33130a85edc07b2e277b32a0996162ff7551361afc/11.png" data-mid="218969852" border="0" src="https://freight.cargo.site/w/1000/i/0c25ca20b828cffc2eb56e33130a85edc07b2e277b32a0996162ff7551361afc/11.png" /> <img width="1728" height="968" width_o="1728" height_o="968" data-src="https://freight.cargo.site/t/original/i/8f09ee2ae7d9bc4e981893cd9b5641d160caac12f11c878c460d1447edefb861/10.png" data-mid="218969851" border="0" src="https://freight.cargo.site/w/1000/i/8f09ee2ae7d9bc4e981893cd9b5641d160caac12f11c878c460d1447edefb861/10.png" /> <img width="1728" height="968" width_o="1728" height_o="968" data-src="https://freight.cargo.site/t/original/i/2d5ba1e2c1272440e52e60b5af93cfdf136279b08b8aca300a4155e7ef6f5c9c/8.png" data-mid="218969849" border="0" src="https://freight.cargo.site/w/1000/i/2d5ba1e2c1272440e52e60b5af93cfdf136279b08b8aca300a4155e7ef6f5c9c/8.png" /> <img width="1728" height="968" width_o="1728" height_o="968" data-src="https://freight.cargo.site/t/original/i/f870774279663d16d7564b14545a5881b0d80322bafa54fdbd292e75cf0aa920/7.png" data-mid="218969848" border="0" src="https://freight.cargo.site/w/1000/i/f870774279663d16d7564b14545a5881b0d80322bafa54fdbd292e75cf0aa920/7.png" /> <img width="1728" height="968" width_o="1728" height_o="968" data-src="https://freight.cargo.site/t/original/i/8bd729176f46e9583b47f2d9c1e52aefb16b1844f6f6533cdbcfcf5483234779/6.png" data-mid="218969847" border="0" src="https://freight.cargo.site/w/1000/i/8bd729176f46e9583b47f2d9c1e52aefb16b1844f6f6533cdbcfcf5483234779/6.png" /> <img width="1728" height="968" width_o="1728" height_o="968" data-src="https://freight.cargo.site/t/original/i/6f80b973340fbe838238149a011bf184e566ead2e2e938123e3d05cc861f7f48/5.png" data-mid="218969846" border="0" src="https://freight.cargo.site/w/1000/i/6f80b973340fbe838238149a011bf184e566ead2e2e938123e3d05cc861f7f48/5.png" /> <img width="1728" height="968" width_o="1728" height_o="968" data-src="https://freight.cargo.site/t/original/i/891966f64c0c55a618b361ea4adc5ceff4858867c503f6ce02d796867e0fdfe3/4.png" data-mid="218969845" border="0" src="https://freight.cargo.site/w/1000/i/891966f64c0c55a618b361ea4adc5ceff4858867c503f6ce02d796867e0fdfe3/4.png" /> <img width="1728" height="968" width_o="1728" height_o="968" data-src="https://freight.cargo.site/t/original/i/7ddfdab9514aacf1151837c6b8aff16449a63682bc298a3d252e2dd93a9c4531/3.png" data-mid="218969844" border="0" src="https://freight.cargo.site/w/1000/i/7ddfdab9514aacf1151837c6b8aff16449a63682bc298a3d252e2dd93a9c4531/3.png" /> <img width="1728" height="968" width_o="1728" height_o="968" data-src="https://freight.cargo.site/t/original/i/646c378bbefd85a2ee6748a622edebd4423b340717d98a36b32a22f22b5d2e53/2.png" data-mid="218969843" border="0" src="https://freight.cargo.site/w/1000/i/646c378bbefd85a2ee6748a622edebd4423b340717d98a36b32a22f22b5d2e53/2.png" /> <img width="1728" height="968" width_o="1728" height_o="968" data-src="https://freight.cargo.site/t/original/i/220074ff2040782f450edac5e693dc3790512b220586bd86386693872667134e/1.png" data-mid="218969842" border="0" src="https://freight.cargo.site/w/1000/i/220074ff2040782f450edac5e693dc3790512b220586bd86386693872667134e/1.png" /> My roleConceptualized and designing the storyboard for the animation.Designed the animatics and presented the concept to the clients.Assisted in the animation process on AfterEffects. TeamArjun Kumar (me) – Motion and design lead setTimeout(() => { document.querySelector(".worknav").classList.add("active"); }, 100); https://arjunkumar.design/Tender-Buttons-1 Sun, 16 Jul 2023 01:12:39 +0000 Arjun Kumar https://arjunkumar.design/Tender-Buttons-1 Tender Buttons Overview A personal typographic animation project based on a short passage from Gertrude Stein’s poetry in the book Tender Buttons. <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/8eb8206efd4f46b84fabff8e5a3599d327344faef0743624189c9e16c8b4efe6/Tender-Buttons-Storyboard-02.jpg" data-mid="185180689" border="0" src="https://freight.cargo.site/w/1000/i/8eb8206efd4f46b84fabff8e5a3599d327344faef0743624189c9e16c8b4efe6/Tender-Buttons-Storyboard-02.jpg" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/e800c8f9639936f0c6c3e2e659dcea63188e0c450547d6e3bd1684fe5136405c/Tender-Buttons-Storyboard-04.jpg" data-mid="185180690" border="0" src="https://freight.cargo.site/w/1000/i/e800c8f9639936f0c6c3e2e659dcea63188e0c450547d6e3bd1684fe5136405c/Tender-Buttons-Storyboard-04.jpg" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/302388565e8889b6c9674e990978aa4f4f7fa0c904b7febeac2e905324f3fc29/Tender-Buttons-Storyboard-05.jpg" data-mid="185180691" border="0" src="https://freight.cargo.site/w/1000/i/302388565e8889b6c9674e990978aa4f4f7fa0c904b7febeac2e905324f3fc29/Tender-Buttons-Storyboard-05.jpg" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/53842cad6c6861a0aaa11c0a9b90f69182a6d6a84bbb32b9e39681dd37d38bc9/Tender-Buttons-Storyboard-06.jpg" data-mid="185180692" border="0" src="https://freight.cargo.site/w/1000/i/53842cad6c6861a0aaa11c0a9b90f69182a6d6a84bbb32b9e39681dd37d38bc9/Tender-Buttons-Storyboard-06.jpg" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/f16e4e92ed5249a2f6a0d6db90dfbdf30411c66ea15c134ac423ac3ae5e91421/Tender-Buttons-Storyboard-07.jpg" data-mid="185180693" border="0" src="https://freight.cargo.site/w/1000/i/f16e4e92ed5249a2f6a0d6db90dfbdf30411c66ea15c134ac423ac3ae5e91421/Tender-Buttons-Storyboard-07.jpg" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/eb1b41699bca79aa6b7b686e53391ea5c0775646bf1533bc0e7db65a25fa424d/Tender-Buttons-Storyboard-08.jpg" data-mid="185180694" border="0" src="https://freight.cargo.site/w/1000/i/eb1b41699bca79aa6b7b686e53391ea5c0775646bf1533bc0e7db65a25fa424d/Tender-Buttons-Storyboard-08.jpg" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/0f3dcc1fff5478fbe114d0b2ad46aef1a0e0453398a68c724a98a42394ff80f5/Tender-Buttons-Storyboard-09.jpg" data-mid="185180695" border="0" src="https://freight.cargo.site/w/1000/i/0f3dcc1fff5478fbe114d0b2ad46aef1a0e0453398a68c724a98a42394ff80f5/Tender-Buttons-Storyboard-09.jpg" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/e33acf63a995ae05986227131db456ff4cc95dace1f98757b7c5e3bd0462134e/Tender-Buttons-Storyboard-10.jpg" data-mid="185180696" border="0" src="https://freight.cargo.site/w/1000/i/e33acf63a995ae05986227131db456ff4cc95dace1f98757b7c5e3bd0462134e/Tender-Buttons-Storyboard-10.jpg" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/f8a51b5d448fb51a9790f3633cc671e93964ade8a66c0fb61114b3ece3607e45/Tender-Buttons-Storyboard-11.jpg" data-mid="185180697" border="0" 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data-src="https://freight.cargo.site/t/original/i/b527a74b879ba1859a9ea784b32924e57fc964b7b9a513e2bd93b599b534f997/Tender-Buttons-Storyboard-15.jpg" data-mid="185180700" border="0" src="https://freight.cargo.site/w/1000/i/b527a74b879ba1859a9ea784b32924e57fc964b7b9a513e2bd93b599b534f997/Tender-Buttons-Storyboard-15.jpg" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/c829bf9b12e643c5c9ddbac99ce71b1f60c828fabeb03ef9f2aab5c76748f449/Tender-Buttons-Storyboard-16.jpg" data-mid="185180701" border="0" src="https://freight.cargo.site/w/1000/i/c829bf9b12e643c5c9ddbac99ce71b1f60c828fabeb03ef9f2aab5c76748f449/Tender-Buttons-Storyboard-16.jpg" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/f4575e4da9a846838264fc8c3add7a1af702a316bb31440eacfdac3f897dc5ab/Tender-Buttons-Storyboard-17.jpg" data-mid="185180702" border="0" src="https://freight.cargo.site/w/1000/i/f4575e4da9a846838264fc8c3add7a1af702a316bb31440eacfdac3f897dc5ab/Tender-Buttons-Storyboard-17.jpg" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/e024f20efc928b5b400229dfa4e4eab4d477fde89af6ac6cfe73c66722c14ce0/Tender-Buttons-Storyboard-18.jpg" data-mid="185180703" border="0" src="https://freight.cargo.site/w/1000/i/e024f20efc928b5b400229dfa4e4eab4d477fde89af6ac6cfe73c66722c14ce0/Tender-Buttons-Storyboard-18.jpg" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/61b8926d772ce504dfa42f8b06f184196ad82fa336989c9dbaec0182e3f843bf/Tender-Buttons-Storyboard-19.jpg" data-mid="185180704" border="0" src="https://freight.cargo.site/w/1000/i/61b8926d772ce504dfa42f8b06f184196ad82fa336989c9dbaec0182e3f843bf/Tender-Buttons-Storyboard-19.jpg" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/c538fc374c5eab3ac7fe4abdb48acfe126e3cb707979cc0da4cfc1647d0969ab/Tender-Buttons-Storyboard-20.jpg" data-mid="185180705" border="0" src="https://freight.cargo.site/w/1000/i/c538fc374c5eab3ac7fe4abdb48acfe126e3cb707979cc0da4cfc1647d0969ab/Tender-Buttons-Storyboard-20.jpg" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/eea2b3582250bf2e286dbd00de3e2167301f6808dd629a4f2ea07bad5214eb73/Tender-Buttons-Storyboard-22.jpg" data-mid="185180707" border="0" src="https://freight.cargo.site/w/1000/i/eea2b3582250bf2e286dbd00de3e2167301f6808dd629a4f2ea07bad5214eb73/Tender-Buttons-Storyboard-22.jpg" /> setTimeout(() => { document.querySelector(".worknav").classList.add("active"); }, 100); https://arjunkumar.design/Dell-Technologies-Capital Sun, 16 Jul 2023 01:12:43 +0000 Arjun Kumar https://arjunkumar.design/Dell-Technologies-Capital Dell Technologies Capital Overview Design Axl and Dell Technologies Capital reached out to me to animate a short promotional video for the Times Square Nasdaq billboard that went live on March 2023.&nbsp; <img width="1860" height="2043" width_o="1860" height_o="2043" data-src="https://freight.cargo.site/t/original/i/965cd5ad6a395cd9dff176e21cbae1307ea06bc2dda0fb4ea8be23052ded851b/IMG_20230315_085135.jpeg" data-mid="185180731" border="0" src="https://freight.cargo.site/w/1000/i/965cd5ad6a395cd9dff176e21cbae1307ea06bc2dda0fb4ea8be23052ded851b/IMG_20230315_085135.jpeg" /> My role Design and animate the motion graphics for the Times Square NASDAQ billboard.Design and animate a short promotional video for social media highlighting their latest success – Lightspin. Team (Design Axl)James Grady – Creative DirectorArjun Kumar (me) – Motion and Design Lead&nbsp; Since 2012, the DTC team has invested more than $1.5B in 145+ early-stage teams building technologies the world runs on. Nine of those companies have gone public and more than 65 have been acquired by companies including Amazon, Apple, Cisco, Dell, Intel, Palo Alto Networks, Microsoft, and VMWare. I also animated a promotional video highlighting their latest success – Lightspin. setTimeout(() => { document.querySelector(".worknav").classList.add("active"); }, 100); https://arjunkumar.design/50-Iterations Sun, 16 Jul 2023 01:13:00 +0000 Arjun Kumar https://arjunkumar.design/50-Iterations 50 Iterations - Niklaus Troxler Overview I designed 50 iterations of a jazz poster by Niklaus Troxler. This video shows my animation of all 50 posters, synched with a recording of one of the World Saxophone Quartet pieces advertised in the original poster. <img width="2538" height="3573" width_o="2538" height_o="3573" data-src="https://freight.cargo.site/t/original/i/eef07a137bd682b75fdeeac9bff954f0e636ae6f85bd2eaa81ee0e5c2ec7dcc5/Artboard-1-100.jpg" data-mid="185180801" border="0" src="https://freight.cargo.site/w/1000/i/eef07a137bd682b75fdeeac9bff954f0e636ae6f85bd2eaa81ee0e5c2ec7dcc5/Artboard-1-100.jpg" /> <img width="2538" height="3573" width_o="2538" height_o="3573" data-src="https://freight.cargo.site/t/original/i/c2784aa0c0efbe0b26c201d41c2a8d2c066d40f47f6416ff47e967f4a8510ca8/Artboard-2-100.jpg" data-mid="185180802" border="0" src="https://freight.cargo.site/w/1000/i/c2784aa0c0efbe0b26c201d41c2a8d2c066d40f47f6416ff47e967f4a8510ca8/Artboard-2-100.jpg" /> <img width="2538" height="3573" width_o="2538" height_o="3573" data-src="https://freight.cargo.site/t/original/i/6450a3e07fa3b1d1e32e4c3c9d84bb77c74845353107dfd9dfd2d52e03d305a6/Artboard-12-100.jpg" data-mid="185180803" border="0" src="https://freight.cargo.site/w/1000/i/6450a3e07fa3b1d1e32e4c3c9d84bb77c74845353107dfd9dfd2d52e03d305a6/Artboard-12-100.jpg" /> <img width="2538" height="3572" width_o="2538" height_o="3572" data-src="https://freight.cargo.site/t/original/i/935b101f5b594e27025e805f3ef0d071361361578c64db420b025269bf79ccff/Artboard-14-100.jpg" data-mid="185180804" border="0" src="https://freight.cargo.site/w/1000/i/935b101f5b594e27025e805f3ef0d071361361578c64db420b025269bf79ccff/Artboard-14-100.jpg" /> <img width="2538" height="3572" width_o="2538" height_o="3572" data-src="https://freight.cargo.site/t/original/i/c6e5949f0b77a7ecb1ffcfa5e09426e7f0979b3792e750801b1b1f9ec22c6f5b/Artboard-15-100.jpg" data-mid="185180805" border="0" src="https://freight.cargo.site/w/1000/i/c6e5949f0b77a7ecb1ffcfa5e09426e7f0979b3792e750801b1b1f9ec22c6f5b/Artboard-15-100.jpg" /> <img width="2538" height="3572" width_o="2538" height_o="3572" data-src="https://freight.cargo.site/t/original/i/06b34d0cee146d8b426fef210b3bebb5a00299ef27e1d1e10ebea416bda09b52/Artboard-16-100.jpg" data-mid="185180806" border="0" src="https://freight.cargo.site/w/1000/i/06b34d0cee146d8b426fef210b3bebb5a00299ef27e1d1e10ebea416bda09b52/Artboard-16-100.jpg" /> <img width="2538" height="3572" width_o="2538" height_o="3572" data-src="https://freight.cargo.site/t/original/i/c766e196fc10e8aeb64fedf6ad277115b316a8933068dd891696c4bf71bd91aa/Artboard-18-copy-100.jpg" data-mid="185180807" border="0" src="https://freight.cargo.site/w/1000/i/c766e196fc10e8aeb64fedf6ad277115b316a8933068dd891696c4bf71bd91aa/Artboard-18-copy-100.jpg" /> <img width="2538" height="3572" width_o="2538" height_o="3572" data-src="https://freight.cargo.site/t/original/i/bde9df0982e5d958c62d073a9e0a6d0b0154217288245add8c1112cc0bca127c/Artboard-18-100.jpg" data-mid="185180808" border="0" src="https://freight.cargo.site/w/1000/i/bde9df0982e5d958c62d073a9e0a6d0b0154217288245add8c1112cc0bca127c/Artboard-18-100.jpg" /> <img width="2538" height="3572" width_o="2538" height_o="3572" data-src="https://freight.cargo.site/t/original/i/336d0f549daf2b67260b496105665b12258b7b7913281a7360d1170b0b076427/Artboard-19-100.jpg" data-mid="185180809" border="0" src="https://freight.cargo.site/w/1000/i/336d0f549daf2b67260b496105665b12258b7b7913281a7360d1170b0b076427/Artboard-19-100.jpg" /> <img width="2538" height="3572" width_o="2538" height_o="3572" data-src="https://freight.cargo.site/t/original/i/98175d3609976f039e4898962441c64c8a9a43737599f8de2ff038bcf786fbeb/Artboard-20-100.jpg" data-mid="185180810" border="0" src="https://freight.cargo.site/w/1000/i/98175d3609976f039e4898962441c64c8a9a43737599f8de2ff038bcf786fbeb/Artboard-20-100.jpg" /> <img width="2538" height="3572" width_o="2538" height_o="3572" data-src="https://freight.cargo.site/t/original/i/d08bf859e3dc7036cd8587556e83e8fcb6666b5fe7787a9c78b276014936bc42/Artboard-22-100.jpg" data-mid="185180811" border="0" src="https://freight.cargo.site/w/1000/i/d08bf859e3dc7036cd8587556e83e8fcb6666b5fe7787a9c78b276014936bc42/Artboard-22-100.jpg" /> <img width="2538" height="3573" width_o="2538" height_o="3573" data-src="https://freight.cargo.site/t/original/i/7ca143d86b8f7f9f968aedac89e4234bb361b186092fd9e36ef4193cc0abc720/Artboard-4-100.jpg" data-mid="185180812" border="0" src="https://freight.cargo.site/w/1000/i/7ca143d86b8f7f9f968aedac89e4234bb361b186092fd9e36ef4193cc0abc720/Artboard-4-100.jpg" /> setTimeout(() => { document.querySelector(".worknav").classList.add("active"); }, 100); https://arjunkumar.design/Exit-The-King Sun, 16 Jul 2023 01:13:04 +0000 Arjun Kumar https://arjunkumar.design/Exit-The-King Exit The King <img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/aedb2eb5f7a17cb246470cc340a8f3b696ad73e2a7c44d1c9d2ff574a25ce5be/IMG_7714.jpg" data-mid="185180824" border="0" src="https://freight.cargo.site/w/1000/i/aedb2eb5f7a17cb246470cc340a8f3b696ad73e2a7c44d1c9d2ff574a25ce5be/IMG_7714.jpg" /> Overview Exit the King, written by Eugène Ionesco, and directed by Clay Hopper is an absurdist exploration of ego and mortality set in the crumbling throne room of the palace in an unnamed country where King Berenger the First has only the duration of the play to live. In this theatre drama, Chen Luo and I were tasked to visualize and execute the graphics on the screens and floor of the set. These visualizations started off as representing architectural elements in the play. But as the play progresses these dynamic elements morphed and changed to embody the psychology of the characters, especially the King. <img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/9f53b39926d2ffd9eb6d6097fa07f11ce6ac28a2f9a11c26a2a024925afb5395/IMG_7459.jpg" data-mid="185180832" border="0" src="https://freight.cargo.site/w/1000/i/9f53b39926d2ffd9eb6d6097fa07f11ce6ac28a2f9a11c26a2a024925afb5395/IMG_7459.jpg" /> <img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/50f49016ffde931e6bf4d1c74d165678c6e307070e294fc3da590c3d5194271b/IMG_7544.jpg" data-mid="185180833" border="0" src="https://freight.cargo.site/w/1000/i/50f49016ffde931e6bf4d1c74d165678c6e307070e294fc3da590c3d5194271b/IMG_7544.jpg" /> <img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/7e476daa7dc8c9bffd7f0b7def7807dd8b504a9c7a15d477054d672ff04c4a23/IMG_7556.jpg" data-mid="185180834" border="0" src="https://freight.cargo.site/w/1000/i/7e476daa7dc8c9bffd7f0b7def7807dd8b504a9c7a15d477054d672ff04c4a23/IMG_7556.jpg" /><img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/9178590439f22346a0cf74e81895e9268b7de3441dc2165a569cc1ce096a57ab/IMG_7587.jpg" data-mid="185180835" border="0" src="https://freight.cargo.site/w/1000/i/9178590439f22346a0cf74e81895e9268b7de3441dc2165a569cc1ce096a57ab/IMG_7587.jpg" /><img width="5423" height="3615" width_o="5423" height_o="3615" data-src="https://freight.cargo.site/t/original/i/af2bcfc3441c43fa842caab59812d6b0686fde12a176199aecd14e5c9b977dcc/IMG_7644.jpg" data-mid="185180836" border="0" src="https://freight.cargo.site/w/1000/i/af2bcfc3441c43fa842caab59812d6b0686fde12a176199aecd14e5c9b977dcc/IMG_7644.jpg" /> <img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/e483e325f402b91e3cd95f3d42a4d4b6e7ce39382d9e1a0076ffb9cf9ebcdf25/IMG_7691.jpg" data-mid="185180848" border="0" src="https://freight.cargo.site/w/1000/i/e483e325f402b91e3cd95f3d42a4d4b6e7ce39382d9e1a0076ffb9cf9ebcdf25/IMG_7691.jpg" /> <img width="5080" height="3387" width_o="5080" height_o="3387" data-src="https://freight.cargo.site/t/original/i/0b7dd9ac7c0643769377535653f69ea8705901d40650bf8f670e67416c9d86a4/IMG_7833.jpg" data-mid="185180838" border="0" src="https://freight.cargo.site/w/1000/i/0b7dd9ac7c0643769377535653f69ea8705901d40650bf8f670e67416c9d86a4/IMG_7833.jpg" /> Behind this theatrical project was also a technical one, driven by visiting artist Paolo Scoppola. Paolo created the Random Act software that generated interactive graphics that changed on the basis of the input/acting of the actors. We provided him technical support and overlapped our work to create surreal experiences for the audience. &nbsp;&nbsp; <img width="5851" height="3901" width_o="5851" height_o="3901" data-src="https://freight.cargo.site/t/original/i/6e1c7211521ba63d715ef5ad6f489fd1bb4f5154ad3efb7c5b81c075ced4d060/IMG_7700.jpg" data-mid="185180842" border="0" src="https://freight.cargo.site/w/1000/i/6e1c7211521ba63d715ef5ad6f489fd1bb4f5154ad3efb7c5b81c075ced4d060/IMG_7700.jpg" /> <img width="5226" height="3726" width_o="5226" height_o="3726" data-src="https://freight.cargo.site/t/original/i/68db179ea3a8ae676b57b73085e9b6c822fce915b3d321578d9220bd7fa3494a/IMG_7847.jpg" data-mid="185180843" border="0" src="https://freight.cargo.site/w/1000/i/68db179ea3a8ae676b57b73085e9b6c822fce915b3d321578d9220bd7fa3494a/IMG_7847.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/db35d91e4e7acae1cc8a162b1687921457861dc0b08a2276d9301e1e189e0327/IMG_2671.jpeg" data-mid="185180844" border="0" src="https://freight.cargo.site/w/1000/i/db35d91e4e7acae1cc8a162b1687921457861dc0b08a2276d9301e1e189e0327/IMG_2671.jpeg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/39d51ac75fedc11a78dc85dd517b202c73843acd011d71db2e87070dbf977fd2/IMG_2696.jpeg" data-mid="185180845" border="0" src="https://freight.cargo.site/w/1000/i/39d51ac75fedc11a78dc85dd517b202c73843acd011d71db2e87070dbf977fd2/IMG_2696.jpeg" /> Artistic Team Director - Clay HopperScenic Designer -&nbsp;Alyssa JewellCostume Designer -&nbsp;Danielle BazanLighting Designer -&nbsp;Max WallaceInteractive Projection Design -&nbsp;Paolo ScoppolaGraphic Designers -&nbsp;Chen Lou &amp; Arjun KumarSound Designer -&nbsp;Will TinsleyTechnical Director -&nbsp;Lawren GregoryStage Manager -&nbsp;Katrina AliProduction Manager -&nbsp;Eric Sprosty Cast Guard -&nbsp;Charlie BergerKing -&nbsp;Declan SchliesmannMarguerite -&nbsp;Charlotte Peartree MoonJuliette -&nbsp;Rachel HarrisMarie -&nbsp;Lola KennedyDoctor -&nbsp;Michael Ticknor setTimeout(() => { document.querySelector(".worknav").classList.add("active"); }, 100); https://arjunkumar.design/Extreme-Scale-Motion-Posters Sun, 16 Jul 2023 01:12:47 +0000 Arjun Kumar https://arjunkumar.design/Extreme-Scale-Motion-Posters Extreme Scale - Motion Posters OverviewExtreme scale was a personal project I worked on during my MFA, whose meaning was open to interpretation, with only the title as its premise.As I was working on my thesis at that time, relating to the Metaverse, I was thinking of how there has been a radical transformation of technology over time. Some examples that stood out for me were: Cassette Tape -&gt; Spotify Floppy Disk -&gt; Cloud Polaroid -&gt; Instagram Internet -&gt; Metaverse I ended up making animated posters for this project that showcase examples of this transformation. setTimeout(() => { document.querySelector(".worknav").classList.add("active"); }, 100); https://arjunkumar.design/Humans-of-808-Grad-Studio Sun, 16 Jul 2023 01:12:49 +0000 Arjun Kumar https://arjunkumar.design/Humans-of-808-Grad-Studio Humans of 808 Grad Studio Overview A personal project that celebrate my MFA cohort at 808 Commonwealth Avenue — the graphic design grad studio at Boston University. I call it “Humans” and not “Designers” of 808 Grad SStudio as I wanted to know them beyond theur identity as a designer. <img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/efae5f3b330c433192e6061022d461418a3961c535703403ce71ea0d730e3e8a/Interview-v2-09.png" data-mid="185180746" border="0" src="https://freight.cargo.site/w/1000/i/efae5f3b330c433192e6061022d461418a3961c535703403ce71ea0d730e3e8a/Interview-v2-09.png" /> <img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/134db6cd12b9b3fbd7f23c077989162d47b67dca96d37d4899ac401cbae70a4e/Interview-v2-10.png" data-mid="185180739" border="0" src="https://freight.cargo.site/w/1000/i/134db6cd12b9b3fbd7f23c077989162d47b67dca96d37d4899ac401cbae70a4e/Interview-v2-10.png" /> <img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/d5deac0718bab7a782ae75753d42adee85301faed9c5ac2674bec2dbc20c42b2/Interview-v2-11.png" data-mid="185180740" border="0" src="https://freight.cargo.site/w/1000/i/d5deac0718bab7a782ae75753d42adee85301faed9c5ac2674bec2dbc20c42b2/Interview-v2-11.png" /> <img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/4a10937ed3114c4a64eb8178b89568c46915d5d1bee28dfc79d08cbdb8729133/Interview-v2-12.png" data-mid="185180741" border="0" src="https://freight.cargo.site/w/1000/i/4a10937ed3114c4a64eb8178b89568c46915d5d1bee28dfc79d08cbdb8729133/Interview-v2-12.png" /> <img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/0bf180839c463f25ec3bd07c7df7d1f70a6cdf09f7fc4bf2b977beb33ff7d7a0/Interview-v2-13.png" data-mid="185180742" border="0" src="https://freight.cargo.site/w/1000/i/0bf180839c463f25ec3bd07c7df7d1f70a6cdf09f7fc4bf2b977beb33ff7d7a0/Interview-v2-13.png" /> <img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/9fc80e9cf79db4f30cf87b12f69340eee3a2a45159e627ae4c899ec53f4b4e41/Interview-v2-14.png" data-mid="185180743" border="0" src="https://freight.cargo.site/w/1000/i/9fc80e9cf79db4f30cf87b12f69340eee3a2a45159e627ae4c899ec53f4b4e41/Interview-v2-14.png" /> <img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/bd3d622551ab5e00d6c2031367d9566b1ccf3cad41a38ca82a0e2c4786050ff9/Interview-v2-15.png" data-mid="185180744" border="0" src="https://freight.cargo.site/w/1000/i/bd3d622551ab5e00d6c2031367d9566b1ccf3cad41a38ca82a0e2c4786050ff9/Interview-v2-15.png" /> <img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/8afa5f194b00affe6877d3b92cab7adceaa36361d97f934bcd867dcf71c7c4b4/Interview-v2-16.png" data-mid="185180745" border="0" src="https://freight.cargo.site/w/1000/i/8afa5f194b00affe6877d3b92cab7adceaa36361d97f934bcd867dcf71c7c4b4/Interview-v2-16.png" /> setTimeout(() => { document.querySelector(".worknav").classList.add("active"); }, 100); https://arjunkumar.design/Verizon-Visa-Card Sun, 16 Jul 2023 01:12:51 +0000 Arjun Kumar https://arjunkumar.design/Verizon-Visa-Card Verizon Visa® Card Overview The Milestones experience for Verizon introduces a captivating gamified experience tailored specifically for Verizon Visa® Card (VVC) holders. The VVC dashboard empowers users to utilize their cashback (Verizon dollars) on a wide array of Verizon products and services. However, a significant number of cardholders were unaware of the card's core earning categories and the diverse redemption options available. Thus, the imperative arose to develop the "Milestones" experience, aimed at motivating users to engage consistently with the app, particularly for cashback spending, while also fostering digital interaction through companion applications. <img width="1870" height="1984" width_o="1870" height_o="1984" data-src="https://freight.cargo.site/t/original/i/3435e3e408104959d1f25a0531fcb77c6c3a25f1b0ad432a1408eb350bae7757/Slide-16_9---5.png" data-mid="185180764" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3435e3e408104959d1f25a0531fcb77c6c3a25f1b0ad432a1408eb350bae7757/Slide-16_9---5.png" /> My roleUser research, audit, testing and wireframingDeveloping visual design system and prototypingMotion design and creating JSON/Lottie fileCo-ordinating with developers and PMs&nbsp;Pitching designs and explorations to stakeholders Design Team (AKQA)Arjun Kumar (me) – Product Designer + Motion Lead Diz Cohrs – Associate Copy Director May Cheng – Associate UX Director&nbsp; <img width="1920" height="992" width_o="1920" height_o="992" data-src="https://freight.cargo.site/t/original/i/780a768817e76125b599f5e50a1b74a56df3790f8f0a002be74831d5df41ec8e/Slide-16_9---1.png" data-mid="185180762" border="0" src="https://freight.cargo.site/w/1000/i/780a768817e76125b599f5e50a1b74a56df3790f8f0a002be74831d5df41ec8e/Slide-16_9---1.png" /> ChallengeTo cultivate user loyalty by encouraging frequent app returns for cashback utilization (Verizon dollars) within in-app purchases.Devising non-monetary incentives to drive repeat engagement among users.Educating cardholders about the various core earning categories of the Verizon Visa Card was essential.To transform the interaction process with the VVC dashboard into an enjoyable and exciting experience. Proposed SolutionProposed implementing a gamified experience directly within the VVC dashboard to heighten user engagement.The introduction of micro and celebratory animations as non-monetary rewards aimed to evoke a sense of accomplishment as users completed tasks.To address the need for education, an onboarding experience was designed to inform new VVC holders about the plethora of actions they could undertake within the dashboard. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c15281b4dcc45481a5c012a5a3af74734c40cf8293b4e9b3426b23478f764714/Slide-3.png" data-mid="186374183" border="0" src="https://freight.cargo.site/w/1000/i/c15281b4dcc45481a5c012a5a3af74734c40cf8293b4e9b3426b23478f764714/Slide-3.png" /> User research process — findings &amp; insightsFrom clarifying goals to the synthesis of qualitative and quantitative data, this journey offers a comprehensive understanding of how user insights steered the course of our design process. 1. Clarifying our goalsWe began with an in-depth exploration of the project brief during our collaborative brainstorming session. Leveraging Figma, we utilized sticky notes to meticulously document all inquiries and considerations. Subsequently, we synthesized these notes, transforming them into hypotheses, client queries, and areas of interest. This process allowed us to gain a comprehensive understanding of potential challenges and opportunities. 2.&nbsp;Defining Our Research MethodsWith our goals and user questions established, we pursued a dual research approach—qualitative and quantitative analyses involving our app data and Verizon user insights.Recognizing the significance of aligning our efforts with the broader business context, we engaged in a collaborative working session with Verizon's business leaders. This proved instrumental in addressing potential roadblocks arising from financial and technical constraints imposed by our clients. The workshop not only clarified project limitations but also reaffirmed the overarching business goals we aimed to achieve. 3.&nbsp; Diving into Discovery &amp; ExplorationWith our goals set and research methods defined, we delved into the discovery phase. Here, we leveraged the insights gleaned from our research to shape preliminary development ideas, design sketches, and wireframes. Two distinct approaches emerged during this phase: one featuring interstitial/intermediate rewards, and the other opting for a seamless, no-interstitial approach. <img width="1187" height="1506" width_o="1187" height_o="1506" data-src="https://freight.cargo.site/t/original/i/d6a26eaf4c070133d11181b283b5c1f78d9d22da683e93af7e3f15897456365f/Clarifying-our-goals.png" data-mid="200093100" border="0" src="https://freight.cargo.site/w/1000/i/d6a26eaf4c070133d11181b283b5c1f78d9d22da683e93af7e3f15897456365f/Clarifying-our-goals.png" /> <img width="1187" height="1506" width_o="1187" height_o="1506" data-src="https://freight.cargo.site/t/original/i/5793813e0c46ae36d74a97bdf7cb92939b0ffe8eeb51d0f56b84037997d9793e/Define-your-research-methods.png" data-mid="200093101" border="0" src="https://freight.cargo.site/w/1000/i/5793813e0c46ae36d74a97bdf7cb92939b0ffe8eeb51d0f56b84037997d9793e/Define-your-research-methods.png" /> <img width="1187" height="1506" width_o="1187" height_o="1506" data-src="https://freight.cargo.site/t/original/i/83d6b2089d08d31c6e44880af66aaa8dfd4e3271f2c72f868f518fba121e4a09/Dive-into-discovery---explore.png" data-mid="200093102" border="0" src="https://freight.cargo.site/w/1000/i/83d6b2089d08d31c6e44880af66aaa8dfd4e3271f2c72f868f518fba121e4a09/Dive-into-discovery---explore.png" /> Defining the Milestone experienceAfter leveraging the insights from our research phase and presenting various options to our clients we settled on a UX approach for the this experience. Each month, Verizon cardholders are presented with engaging tasks known as "milestones" as part of the monthly challenge. Successfully completing these milestones unlocks a valuable reward of $5 in Verizon Dollars, which can be conveniently redeemed within the extensive Verizon ecosystem.To achieve a milestone, cardholders must utilize their Verizon Visa Card to make purchases across various earning categories. These categories offer enticing cashback rates of 4%, 3%, 2%, and 1%. By accomplishing these milestones, users become familiar with the distinct benefits and core earning categories of the Verizon Visa Card, encouraging them to actively increase their spending. It becomes a win-win situation where users gain rewards for their purchases, while simultaneously gaining a deeper understanding of the card's benefits. <img width="3726" height="3593" width_o="3726" height_o="3593" data-src="https://freight.cargo.site/t/original/i/9e5cf3102a63f943649e02f2c8d483e42d5b99afdd49db043b302bd7b3ad1ec3/ARTD-C05-Device-054.png" data-mid="200093669" border="0" src="https://freight.cargo.site/w/1000/i/9e5cf3102a63f943649e02f2c8d483e42d5b99afdd49db043b302bd7b3ad1ec3/ARTD-C05-Device-054.png" /> Launch and Engagement StrategyWe also worked on a&nbsp; comprehensive launch and engagement strategy aims to seamlessly integrate cardholders into the Milestones program and sustain high engagement levels over time. <img width="3140" height="2160" width_o="3140" height_o="2160" data-src="https://freight.cargo.site/t/original/i/fa0aaeafb2154a4f58c527838c6d774ca8acfb34d9ba08bc057ba89982600552/Launch-Strategy.png" data-mid="200225910" border="0" src="https://freight.cargo.site/w/1000/i/fa0aaeafb2154a4f58c527838c6d774ca8acfb34d9ba08bc057ba89982600552/Launch-Strategy.png" /> Upon launch, cardholders are seamlessly enrolled in the Milestones program. Our strategy involves leveraging existing modules to notify users of this auto-enrollment. This could include a launch email, in-app notifications, a milestone module card, or an onboarding modal.Further, we recommended to:Initiate initial messaging for program launch and/or new cardholders to ensure a strong start.Tailor messaging for monthly engagement based on activation status, ensuring personalized and relevant communication.After 6 months, evaluate messaging for users who show inactivity in the Milestones program, strategizing on re-engagement efforts. <img width="3140" height="2160" width_o="3140" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3f8b8f0e8013aa77c03bec384cd28fe20d15ab33b1b8b1483d4a43625bfbb094/Engagement-Startegy.png" data-mid="200225912" border="0" src="https://freight.cargo.site/w/1000/i/3f8b8f0e8013aa77c03bec384cd28fe20d15ab33b1b8b1483d4a43625bfbb094/Engagement-Startegy.png" />In order to keep the users engaged we recommended to use the Milestones hero banner via the VVC Dashboard to amplify awareness. As cardholders earn milestones or complete challenges, notifications will be strategically employed to communicate their achievements. Other recommendations were: Send a program launch email to all VVC cardholders regarding auto enrollment.Implement in-app/push notifications for My Verizon App (MVA) users.Upon the first challenge completion, send a congratulatory email and implement corresponding in-app/push notifications for MVA users. Wireframes <img width="3840" height="2032" width_o="3840" height_o="2032" data-src="https://freight.cargo.site/t/original/i/e30a7b2e59faba8f14bcf54f750edc78d27a1c151371cd6924d0189cf90d094e/Wireframes.png" data-mid="208333238" border="0" src="https://freight.cargo.site/w/1000/i/e30a7b2e59faba8f14bcf54f750edc78d27a1c151371cd6924d0189cf90d094e/Wireframes.png" /> Visual Design While Verizon did launch a new visual design system, significant parts of its digital experience still relied on elements from its older system. The Verizon Visa Card's dashboard found itself caught in this transitional phase, utilizing elements from both the old and new design systems. Consequently, we carefully selected components from both systems to create a visually cohesive and consistent design that aligned with other existing user flows.Furthermore, we took the opportunity to expand upon the design system, pushing Verizon's boundaries to develop a visual aesthetic that not only functions effectively but also delivers an enjoyable interactive experience. Leveraging the core elements of the existing UI, we extended the library by introducing gradients, motion, and tiles.&nbsp; <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b29879d38c5acbf867576be1a12e066f8af0edcef8b0b02729d2839965c3c99d/Slide-16_9---2.png" data-mid="185180765" border="0" src="https://freight.cargo.site/w/1000/i/b29879d38c5acbf867576be1a12e066f8af0edcef8b0b02729d2839965c3c99d/Slide-16_9---2.png" /> Design IterationsOnce the Milestones experience was conceptualized, our focus shifted towards the design language of its landing screen. Through various iterations, the following four design iterations played a major pivotal role in shaping our final vision. Iteration 1:In the first iteration, we introduced a horizontal progress bar for each milestone, providing a visual representation of the user's progress. Milestone categories were organized using carousel components, accompanied by informative content at the top to guide users through the page and highlight their progress. Iteration 2:In the next iteration, we streamlined information, introducing an overarching progress bar for rewards. Circular progress bars represented milestones, with a check mark indicating completion. The carousel component was replaced with stacked tiles, eliminating the need for scrolling. Iteration 3:Here, the horizontal progress bar evolved into a scalable badge system, accommodating future challenges and offering more details about completed milestones. The header design was simplified with a tile, seamlessly merging with milestones under a cohesive black background. Iteration 4:Completed milestones took on a golden hue, symbolizing achievement. We further simplified the design by removing categories and presenting all milestones together. A light grey background replaced black to maintain visual consistency across the VVC dashboard screens. <img width="6228" height="3504" width_o="6228" height_o="3504" data-src="https://freight.cargo.site/t/original/i/83f276c787063a39e689fc5a9b4ec12fd7b96c42b2b5f65014ccc114285f5a3e/Design-Iterations.png" data-mid="200482196" border="0" src="https://freight.cargo.site/w/1000/i/83f276c787063a39e689fc5a9b4ec12fd7b96c42b2b5f65014ccc114285f5a3e/Design-Iterations.png" /> <img width="375" height="812" width_o="375" height_o="812" data-src="https://freight.cargo.site/t/original/i/b9cef0ad031a89911917d813eb117e63d7d559606e91cbb66dd5a9c1d047c6ca/1.png" data-mid="208335847" border="0" data-scale="40" src="https://freight.cargo.site/w/375/i/b9cef0ad031a89911917d813eb117e63d7d559606e91cbb66dd5a9c1d047c6ca/1.png" />&nbsp; &nbsp; &nbsp;<img width="377" height="814" width_o="377" height_o="814" data-src="https://freight.cargo.site/t/original/i/2c9a24286b2ef4286894fb4c12a51a3311083f785c027a4f7f47b1b727f0aa6b/2.png" data-mid="208335848" border="0" data-scale="40" src="https://freight.cargo.site/w/377/i/2c9a24286b2ef4286894fb4c12a51a3311083f785c027a4f7f47b1b727f0aa6b/2.png" /> 01 Milestones home screen The milestone experience has its own tab in the VVC dashboard. This priorities the experience and gives the users easy access to it. The hero section on the top of the Milestone’s home screen educates the user about the experience while giving them a quick glance on their progress.&nbsp;Below the hero section the users can view all the milestones that they can work towards in a month. These milestones are based on the various earning categories available through the VVC with enticing cash back rates of 4%, 3%, 2%, and 1%. <img width="375" height="812" width_o="375" height_o="812" data-src="https://freight.cargo.site/t/original/i/1510e78a5959597b446e39dd95b960b9199b8673a2b971e9d2cb5f329a3d3e98/3.png" data-mid="208335849" border="0" data-scale="40" src="https://freight.cargo.site/w/375/i/1510e78a5959597b446e39dd95b960b9199b8673a2b971e9d2cb5f329a3d3e98/3.png" />&nbsp; &nbsp; &nbsp;<img width="375" height="812" width_o="375" height_o="812" data-src="https://freight.cargo.site/t/original/i/efa05b4bbc0c9a56ec79c5d2099229cdf1990b0fe07d1208256c5b541c3d6728/4.png" data-mid="208335850" border="0" data-scale="40" src="https://freight.cargo.site/w/375/i/efa05b4bbc0c9a56ec79c5d2099229cdf1990b0fe07d1208256c5b541c3d6728/4.png" /> 02 Milestone modal Clicking on any of the milestone UI card on the home screen opens up the modal. It provides details on how to complete the milestone and tracks progress through it’s dynamic badge. Further the modal also educates about earnings for the respective category and has info about the purchase disclosure, including link to Rewards and T&amp;C page. <img width="750" height="1624" width_o="750" height_o="1624" data-src="https://freight.cargo.site/t/original/i/098a3f7022d58c3bb87fcdf5cc391a6ba3cf3982366a4023e05d48087508b8ff/5.png" data-mid="208336250" border="0" data-scale="40" src="https://freight.cargo.site/w/750/i/098a3f7022d58c3bb87fcdf5cc391a6ba3cf3982366a4023e05d48087508b8ff/5.png" />&nbsp; &nbsp; &nbsp;<img width="750" height="1624" width_o="750" height_o="1624" data-src="https://freight.cargo.site/t/original/i/cc3027d1c86ed550c6708b9a09dc80e317a9b0c93a787dc73d97cc10c8d8a59a/6.png" data-mid="208336457" border="0" data-scale="40" src="https://freight.cargo.site/w/750/i/cc3027d1c86ed550c6708b9a09dc80e317a9b0c93a787dc73d97cc10c8d8a59a/6.png" /> &nbsp; 03 Completed milestones This screen is the ledger that notes all the milestones completed by the user. It displays the completed milestones in chronological order. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/564420e11eb42a24bd92908ccbe64c4582780079fb22d65891fb8623aef432c5/Slide-4.png" data-mid="186374316" border="0" src="https://freight.cargo.site/w/1000/i/564420e11eb42a24bd92908ccbe64c4582780079fb22d65891fb8623aef432c5/Slide-4.png" /> Lessons learnedThe project on implementing gamification techniques for customer engagement taught us valuable lessons about building stronger relationships with customers. We discovered that businesses can leverage gamification to cultivate customer loyalty and active engagement with their brand. By offering appealing rewards, exclusive content, or personalized experiences, companies can forge deeper connections with their customers, making the overall interaction more enjoyable and memorable. During the project, we initially assumed that a financial budget would be available from Verizon to implement monetary incentives for the gamified experience. However, we were met with the reality that such funding might not be feasible. In response, we learned to adapt and devise a strategy that could function effectively with or without monetary rewards. This lesson in adaptability prompted us to create a scalable approach for the gamified experience. Instead of solely relying on monetary incentives, we brainstormed and implemented non-monetary rewards that could provide a sense of accomplishment and gratification to the users. By incorporating celebratory micro-animations, exclusive access to content, or personalized interactions, we found alternative ways to enhance user engagement and satisfaction. setTimeout(() => { document.querySelector(".worknav").classList.add("active"); }, 100);